Climate change is the world’s concern. The ambition of Ticket to Kyoto is to go beyond reducing CO₂ emissions by the partners alone. This project also wants to mobilise people and industry. It wants to evoke a cultural change in which investments, decisions and behaviours will take energy saving into account.

Communicating locally
The Ticket to Kyoto communication strategy will generate the involvement of the five partners’ internal and external stakeholders. All partners will communicate about the project and its ways to decrease CO₂ emissions and save energy. Every year one of the partners will organize an event in its hometown.

Communicating jointly
In 2011 and 2013 the five partners will join forces and create a coordinated public communication campaign. This campaign will be supported by the five partners locally through their own websites, free newspapers, media partners, regional radio and television. The objective is to trigger public awareness of the project and the need to decrease CO₂ emissions.

Disseminating best practices
Every year, the partners will promote the results of the Ticket to Kyoto project to the European stakeholders in order to create synergies with other cities that can copy or adapt the actions from the five partners. The partners will also publish results and news on this website on a regular basis.

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